Known as an oat millionaire, Juha-Petteri “JP” Kukkonen’s life has been overshadowed by problems in relationships in recent years.
– Nobody even calls me JP. It’s just a character.
Known as an oat millionaire Juha-Petteri “JP” Kukkonen46, has successfully made his way to stardom in the Finnish business world, but he is still known to many for his hustle, his raucous life and his colorful love life.
– Last year, Seiska made more stories about me than about Sanna Marin. He doesn’t always quite understand it.
Kukkonen’s love life became public for the first time on Independence Day 2023, when Seiska revealed that Kukkonen’s wife at the time had a criminal background.
Since then, Kukkonen has been in the headlines, sometimes connected to mystery women, sometimes to celebrity beauties, sometimes to her fast-paced lifestyle.
– Yes, I know that people see me as a playboy type who drives a Porsche and changes women like a shirt. The reality is that 50 percent of my time is spent with my children and I’ve been out maybe four times this year, Kukkonen now tells Iltalehte.
Collapse in the summer
Kukkonen says that he lived a happy life. He has the burden of the past, for example from his childhood, but the last few years have been difficult for Kukkonen.
The unifying factor has been the problems in women’s relationships, which have been so big that they are still being discussed in the district court next spring.
When the last relationship ended in early summer, Kukkonen had to stop. The background was a busy spring with a new company, but also a relationship situation that repeated the same heavy pattern.
– I got a bad burnout after Midsummer, says Kukkonen.
The collapse was so strong that Kukkonen could only sleep around the clock. He was literally a shadow of himself, as his appetite also disappeared.
Kukkonen contacted a new therapist.
JP Kukkonen’s weight dropped drastically last summer when he suffered from burnout. Anniina Nikander
The problem is women
– My therapist said directly that my problem is not alcohol. It’s the ladies. And it’s true. I have a repeating pattern. Three relationships, three similar endings, Kukkonen says.
Booze, women and money – that stereotypical image of what a millionaire man’s life could look like. However, in the case of Kukkonen, it corresponded to the truth. He craved drama in his life and chose women who could provide it for him.
Kukkonen opened the gates to his own fairytale-like wide life for women. Among other things, he told the public earlier about how, after meeting his ex-wife, he spent 700,000 euros on travel, restaurants and shopping in four months.
In recent years, the public has talked about so-called provider relationships, where the man is the breadwinner of the relationship. Kukkonen recognizes that he lived completely according to the principles of the phenomenon. He offered women everything in his life – not only the financial framework but also the social circles.
When he himself made mistakes, it was easy to acknowledge them from his position.
– To put it crudely, I have thought that I can do anything and the other person will forgive me. I thought that if I drowned them in abundance, all the problems would disappear. But they don’t disappear. It’s a really rough thing for the whole relationship, says Kukkonen.
Kukkonen didn’t see any problem with the picture. On the contrary, the pattern was deceptively safe for him.
– It’s been a big thing to understand that it’s been damn safe for me to be in that relationship, because I know that the other person hasn’t had the opportunity to leave. They were attached to me in every possible way.
– I am codependent. I’ve almost always been with someone. I haven’t been able to be alone. Now I have learned it.
When the relationships ended, Kukkonen took practically everything from the partners. The separations became difficult, even mentally draining, and he no longer wonders why.
JP Kukkonen is not afraid to admit mistakes in himself. Anniina Nikander
In fungus treatment in Holland
This fall, Kukkonen took another step deeper into his mental health. It took him to Holland, a psychedelic treatment. In the treatment, which is illegal in Finland, you drink mushroom tea and go on a journey under the guidance of a psychotherapist.
– There you drink mushroom tea and go inside your own mind. Headphones on, blindfolds on – and then the movie starts. My trip lasted six hours and was divided into seven shows, Kukkonen describes.
During his own journey, Kukkonen saw his past, future, childhood and relationships with new eyes.
According to him, the experience was life-changing. He describes it as an interactive film where you could face your own fears and hopes.
– Many people imagine that it is some kind of drug addiction, but it is a treatment that has been used to help depression and addictions. I didn’t go there because of the drugs, but because I have problems with relationships.
Priorities were restructured
Kukkonen says that after the experience, he wrote the enemy full of notes and that he noticed a tangible change. Priorities have started to build again in Kukkonen’s life.
– I have learned to recognize when someone is wrong for me. If you used to be fascinated by drama, now you are interested in peace. I want to be a good father and not a headline boy anymore.
Although Kukkonen knows that his reputation will follow him for a long time, he no longer tries to fight it.
– I have made mistakes and some of them have been big. But I’ve also grown. I’m not a perfect man, but at least I’m honest about it.
JP Kukkonen’s two sons are priorities in his life. Anniina Nikander

