James Foster has been appointed to the role of Senior Vice President Global Marketing at Hugo Boss.
Foster took on his new position at the turn of the year, the Metzingen-based clothing supplier announced on Thursday. He succeeds Nadia Kokni, who left the company in December to “take on new professional challenges.” Kokni joined Hugo Boss in January 2023.
Foster was most recently responsible for marketing in Europe, the Middle East and Africa for the US streaming provider Netflix and led his team from Amsterdam. Previously, he was Chief Marketing Officer for the retail division of the Swedish furniture store IKEA. He also brings with him 13 years of experience from the Herzogenaurach sportswear company Adidas, where he worked in various global functions in marketing and general management.
“With his expertise, he will further develop our customer-centric approach and create new, unique customer experiences in marketing that support our mission of turning customers into fans,” said Daniel Grieder, CEO of Hugo Boss. “We are confident that James will build on the strong foundation we have established over the past few years to further drive the success of our brands.”