Could certainly be attractive for Reuter. At the moment, Augsburg is certainly a bit ahead of HSV, simply because, as written in the article, they are established in the Bundesliga, which HSV has to achieve again.
In the medium term, I think there is significantly more potential at HSV. At Augsburg I don’t see that you can get much more out of the club than currently (unless an external donor pumps in a lot of money). Secured midfield in the Bundesliga, in a good season it can go towards a single-digit place in the table, normally you finish somewhere between 10-14th place.
In Hamburg, on the other hand, I could imagine that with good work they could become a serious contender for the European Cup again in a few years. You have a large fan base with a corresponding stadium + a great history + an extremely attractive location. This package obviously makes the club much more attractive for sponsors, provided they manage to establish themselves in the league again. In principle, I could imagine that with good leadership and the right personnel decisions you could take a similar path to Stuttgart in 5-6 years (who made it a little faster but weren’t in League 2 for as long).
That’s all very true, but why should HSV bring in Reuter for this? I have nothing against him, it certainly worked for a long time and well. But it doesn’t have to be the same guys pitching it over and over again, right?
It may seem stupid from the outside, but that’s just how business often works. In many areas, the Bundesliga is already a fairly closed circle in which contacts, recognition and trust are extremely valuable. That’s why the same names often appear again in open positions, even if as an outsider you sometimes wonder why exactly they are again, even though manager/coach X had zero success before.
Regarding Reuter: For me, he is not the prime example of someone who keeps getting jobs for absolutely no reason. He has worked properly for a long time and brings experience and a network, so it is logical that his name comes up. The crucial question is whether HSV in its current situation should really rely on such a well-known, established profile again or whether they should consciously look for someone new with a fresh idea.
I don’t know if it would really be the best solution or what HSV needs right now to re-establish itself in the medium term.
