The live commerce provider HSE is launching a new brand with its own moderator Martina Reuter. Under the name “Curvy Me”, HSE will in future offer fashion in sizes 40 to 56 and tall sizes. The fashion focus of the brand is on fashionable it-pieces.
The first “Curvy Me” collection for spring and summer 2022 includes dresses, trousers and skirts, as well as T-shirts and blouses. The assortment of the collection is rounded off by belts and bags. Strong colors and varied patterns should emphasize the silhouette and make the parts of the collection an eye-catcher, the company announced on Monday. “With Curvy me, we are specifically serving the market demand for fashionable styles in large sizes,” says Sandra Rehm, CEO of HSE. HSE sees Martina Reuter as the ideal brand ambassador for the plus-size range – Reuter herself works as a TV stylist and presenter for HSE.
According to its own information, HSE is one of the leading live commerce providers in Europe. With the three channels HSE, HSE Extra and HSE Trend, the company reaches over 36 million households. In addition to the TV channels, HSE also sells its collections online, as well as an app and social networks.
The collection will be available online from February 15th. The TV launch will follow on April 17.