30 years, 80 million euros in sales and an unbroken global ambition. Celebrating 30 years of success, Marseille-based Sessùn is accelerating its international expansion. This offers the opportunity to shed light on the retail strategy of the success story.
Sessùn and its boutiques: A curatorial approach
Sessùn currently generates 64 percent of its sales through its own stores. The online channel contributes 19 percent and wholesale 17 percent. These numbers demonstrate the care the brand puts into its retail portfolio and demonstrate the strength of its brick-and-mortar retail strategy.
For several years now, Sessùn has focused on an image rooted in craftsmanship and local cultural heritage. This approach is evident in each of her boutiques, where earth tones and natural materials complement each other. From Shanghai to Amsterdam and Copenhagen to Paris, Sessùn has one Lifestyle-Approach to fashion developed. The brand infuses its boutiques with curated decor, combining antique light fixtures with terracotta elements.
Today the company has almost 100 points of sale in eight countries. Almost 48 percent of total sales are generated in international markets.
Planned openings in Europe and beyond
Until 2024, Sessùn was only represented in department stores in Northern Europe. The year 2025 marks a turning point with the opening of our own branches in Copenhagen and Amsterdam. These are located in the iconic Pilestræde and Negen Straatjes neighborhoods. Expansion in the Netherlands will continue in 2026 with a planned opening in Rotterdam.
In Belgium, the brand has consolidated its position with new spaces in Ghent, Knokke and Uccle. These complement the existing locations in Antwerp and Brussels. Italy is also a new target market for 2026. The plan is to open a first boutique in Milan and its own space in the Rinascente department store.
In Luxembourg, the 2025 label entered into a strategic alliance with the premium multi-brand retailer Smets. In particular, the exhibition ‘Divine Palette: Exploring Colors and Textures’ was presented there. It was designed by Capucine Guhur, winner of the Sessùn Craft Prize 2023. A boutique opening is planned for 2026.
In Switzerland, the brand is expanding its long-standing presence with new spaces. These are planned for this year in the Globus department stores in Geneva and Lucerne.
In Latin America, the brand is now also present in the center of Mexico City in the Palacio department stores.
Sessùn has also opened a nearly 100-square-meter space at Reel Shopping Center in Shanghai. This was developed with the Antes Architecture studio. In 2026, this expansion in Asia will accelerate with three new locations in China, including Shenzhen and Hangzhou.
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