H&M introduced a new flagship business in Los Angeles with a “more curated customer journey”.
The new location, in The Original Farmers Market on the 3rd and Fairfax, presents a new format of the Swedish fashion filialist for the US market. Improved interiors and extended service functions should create a more inspiring shopping experience.
On two floors, translucent presentation walls, corrugated stucco surfaces and modular furnishing elements on the approximately 1,400 square meter area are to reflect a “unique fashion narrative”, according to the company. In addition to the entire range of women’s and men’s fashion, special collections such as H&M Studio and Designer: Interior collaborations are also offered.
H&M RFID-capable systems have integrated behind the scenes. These are intended to enable more faster and more efficient goods supply from the warehouse to the sales room. A pick-up service in the online order shop is just as available as a mobile cash option.
The flagship business is the first of several new shops planned for Los Angeles. H&M is investing in this market according to the H&M & La Festival and the marketing campaign geared towards Los Angeles. New shops are scheduled to open this autumn in the Beverly Center, Brea Mall and Beverly Hills. Another location will be presented in the BLVD in Las Vegas.
This article was used with digital tools translated.
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