The Berlin streetwear platform Highsnobiety is apparently about to open its own store in the capital. The specialist magazine Textilwirtschaft (TW) reported on corresponding plans on Monday, citing corresponding contributions from Highnsobiety employees in the digital business network LinkedIn.
There, Max Berger, Highsnobiety’s Chief Commercial Officer, announced the opening of a 550 square meter “Space” on Berlin’s Unter den Linden boulevard. A “physical manifestation” of the brand with “pioneering brands” and “unique brand experiences” is planned, Berger wrote on his LinkedIn page. The company, which was taken over by the online retailer Zalando SE last year, has not yet received any specific information on the new project in Berlin.
Highsnobiety had already taken its first steps in stationary retail in recent years with its “Gatezero” store concept at international airports. The first pop-up at Zurich Airport started in autumn 2021.