THENternet has a body, and now also a dress. Those who imagine the network as an immaterial entity will have to change their mind. The British designer Maximilian Raynor has given physical form to global connectivity with A dress of 3,600 meters of network cables, dice and metal bolts. Made in collaboration with EquinixWorld Data Center giant, the project makes the digital infrastructure that supports our connected present tangible.
A cable dress: “Internet personalization”
The dress, called “the personification of the Internet” He captured attention to his uniqueness. Raynor, former stylist for Chappell Roan, Ellie Goulding and Rita Ora, has chosen unusual materials to give shape to a strong message. “You don’t need precious materials to create something beautiful”says. “Often unconventional ones, with a do-it-yourself approach, give surprising results”.
Maximilian Raynor’s idea
Behind the futuristic design of the dress there is a powerful message: The Internet is not ethereal, it is a complex system of fiber optic cables, routers, data centers and submarine cables which make the instantaneous transmission possible possible. “We all think about the cloud as something abstract, then we discover that it is made of real hardware,” observes Maximilian Raynor after visiting an equinix data center.
Fashion and technology, an innovative combination
The dress weighs 25 kg and its cables could cover 72 Olympic swimming pools. A work that combines crafts and technology, showing that fashion can explore new materials and concepts. Equinix, providing materials for the project, highlighted the crucial role of data centers in the digital era: invisible places to most, but fundamental for our connected life. The boundary between fashion and technology is increasingly labile, and Raynor’s dress is the perfect demonstration.
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