The French luxury company Hermès – with sales of 15.2 billion euros in 2024 – announced the expansion of his watch manufacturer in Le Noirmont on Monday. In the future, the location will be around a hundred new employees: take on the inside.
By 2028, the Hermès clock location in Le Noirmont in the Swiss Jura will be expanded to a total area of 11,000 square meters. This expansion enables the French luxury house to strengthen its production capacities and to consolidate control over its value chain.
In the past, Joseph Erard SA’s housing, a historical partner of Hermès, was produced at the Le Noirmont location. In 2012, the luxury group acquired the NATEEBER SA watch manufacturer, based in La Chaux-de-Fonds (Switzerland), which specializes in dials. The company summarized these two activities, the production of dials and housings, in Le Noirmont in 2017.
Watches: declining sector at Hermès
Watches are not the most important segment for Hermès. In 2024, the area recorded a decline in growth by four percent, in contrast to the other business areas of the house. This decline continued in the first quarter of this year. At the end of March 2025, the group announced in its financial report that the watch division (-10 percent), as well as the areas of perfume and beauty, had not yet found back growth. The expansion of the Swiss location is a way for the company to strengthen this segment through innovative creations that emerged from exceptional craftsmanship.
In May 2025, watch exports of Swiss companies went back to China by 17.4 percent, after Japan by 10.5 percent and 12.6 percent after Hong Kong. This emerges from the figures published by the AFP. In Europe, exports to Great Britain fell by 14.5 percent, to France by 18.1 percent and four percent to Germany.
The announcement of the expansion of the manufactory is followed by a number of extensions and start-ups of production facilities: the leather goods factory of the house in Charleville-Mézières, leather goods production in Colombelles (Normandie), the in Loupes (Girondes) and the Manufaktur Beyrand, a subsidiary for table culture for table culture in the Ardennes since 2017.
In the uncertain economic and geopolitical context, the group announced in April to “tackle the year 2025 with confidence”. Among other things, he is based on his vertical integration strategy, which is geared towards craftsmanship. Corporate turnover in the first quarter of 2025 amounted to 4.1 billion euros, an increase of nine percent in current exchange rates and seven percent in constant exchange rates.
The Hermès Group has a network of almost 300 shops in 45 countries and employs 25,185 people worldwide: inside, including 15,556 in France (as of 2024).
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