Iltalehti asked what jeans were selling in the supermarket. Based on the answers, Finns rely on durable favorites.
Illustration. Adobe Stock / AOP
Straight legs and comfort. These words depict the jeans that have been purchased most this year in the Finnish supermarket.
Iltalehti asked what jeans were best sold in Tokmanni, Prisms and K-Citymarkets.
No wide legs or low waist
Women buy narrow and nice jeans.
– Jeggins, or jeans, have been interested in our female customers year after year, says Maarit Mikkonen Tokmanni communication.
Also dressing manager for dressing Jonna Halme-Räsänen The S Group tells us that the narrow-legged and flexible Jeggings have long been a favorite of Finnish women.
– In this model, comfort is emphasized when the waist is not tightened.
Tokmanni’s jegging costs € 19.99 (left) and the S Group’s Jeggings of 14.99. Tokmanni, Stodio Oy, S Group
Kesko Dressing and Sales Manager Katja Kaartinen In turn, it says that Kesko’s own MyWear brand’s best-selling women’s denim product is a narrow and straight-skinned model.
The direct model is also at the forefront of both Tokmann and Prisms’ best -selling women’s jeans.
-The women’s best-selling jeans are united by a narrow look and a high waist, says Halme-Räsänen from the S Group.
Thus, the trend of wide or low -waisted jeans has not been featured on the best -selling list of supermarkets.
Straight jeans in men’s popularity
Women prefer a narrower model, while men buy their jeans a little looser.
-Men’s most popular jeans emphasize straight legs, medium height waist and slightly flexible material that brings comfort to jeans, says Halme-Räsänen.
In all three Markets, the top of the men’s best -selling jeans looks the same: a straight model, a loose leg and a moderate waist height.
On the left, the straight men’s jeans (39,99e), in the middle of House’s direct litter (19,95e) and the Einar-style straight jeans (19,99e) in the MyWear brand on the right. Tokmanni, Stodio Oy, Kesko
Men pay more for their favorite jeans
All the best -selling jeans cost less than one hundred euros.
Among the most bought women in Prism, the most affordable jegging is 14.90 for the House brand.
The same brand also offers the cheapest bought jeans for men for 19.95.
The most expensive favorite jeans are men’s Lee Cooper’s straight LC08 jeans, which cost € 89.99 at K-Citymarket. The same jeans can also be found on Prisma’s best -selling men’s jeans list for € 69.95.
The most expensive favorite jeans for women are straight jeans sold at Tokmanni, which cost € 26.99.