The Hans Anders Retail Group (with its optician chains Hans Anders, eyes + more and Direkt Optik) is launching the eyewear brand DRIIVE together with the World Tour Cycling Team DSM. The brand focuses on innovative sports glasses. The first collection is the successful result of intensive joint product development with the aim of creating the perfect racing glasses for athletes at the highest level. DRIIVE sports glasses are now available (also with prescription) for professional cyclists and other outdoor sports enthusiasts in the Netherlands, Belgium, Germany, Austria and Sweden.

    Cyclists, material experts and product engineers develop the best sports glasses

    Since 2020, the R&D experts from Team DSM and Hans Anders Retail Group have been working closely together to define the requirements for the ultimate professional racing glasses. This has now led to a product innovation: experts from the Dutch cycling team developed the next generation of sports glasses together with specialists and technicians from the optical group. The first collection of DRIIVE sports glasses was extensively tested by Team DSM under all conceivable conditions. In the meantime, the team members have won their first races with the newly developed glasses. From April 11, the glasses will be available in all 700 Hans Anders, eyes + more and Direkt Optik shops.

    Top performance

    Team DSM and Hans Anders Retail Group share the ambition to be at the forefront of innovative solutions and mindsets. Bart van den Nieuwenhof, CEO of the optics group: “The DSM team and our optics experts have achieved a top performance together. Cyclists and other athletes know the importance of good vision in top-level sport, and we know all about quality eyewear, perfect lenses and optimal vision. Together we were able to get the best out of it.”

    Iwan Spekenbrink, CEO of Team DSM: “With the Hans Anders Retail Group we share our vision of sustainability, safety and innovation. We want to be the best in these areas. For us, innovation means always being one step ahead and beating our competition. With these sports glasses, Team DSM has gained a sporting advantage over its competitors. We are proud to have achieved this with our DRIIVE cooperation.”

    The DRIIVE collection

    The collection is available in two versions:

    The DRIIVE PRO collection: state-of-the-art professional sports glasses, with aerodynamic design, extremely low weight, high-quality lenses, including prescription lenses, different visor lenses for all weather conditions without distortion, high-quality coating for clear vision, as well as adjustability of the glasses on the nose and ears.

    Hans Anders Retail Group and Team DSM launch innovative sports eyewear

    The DRIIVE HYBRID collection: sporty hybrid glasses perfect for all outdoor activities (such as cycling, mountain biking, running, hiking, etc.) and other leisure moments. Also available with prescription lenses.

    Hans Anders Retail Group and Team DSM launch innovative sports eyewear

    As is to be expected, the Hans Anders Retail Group once again offers excellent value for money with the DRIIVE collection.