US children’s clothing retailer Hanna Andersson has appointed Kacey Sharrett as Chief Digital Officer (CDO).
In her new role, Sharrett will take responsibility for the brand’s digital platform and customer experience. According to the company, she will also develop new strategies to further drive growth, strengthen relationships with customers and build lasting brand loyalty, as well as further develop digital capacities.
“I am delighted to be joining Hanna Andersson at such a pivotal time in the brand’s history,” Sharrett said in a statement. “Hanna combines a long tradition, loyal customers and a clear attitude in a rare way. I look forward to strengthening the operations, processes and partnerships that further underline this promise as the company continues to grow.”
Sharrett brings nearly two decades of experience in digital, direct-to-consumer, e-commerce, performance marketing and omnichannel strategy. Most recently, she was Head of Direct-to-Consumer at GoPro. There, she led global e-commerce and performance marketing initiatives to accelerate digital growth and create customer-focused experiences in international markets.
Previously, she served as Vice President (VP) E-Commerce and Digital Operations at Barnes & Noble Inc. She also worked for Toys “R” Us and Babies “R” Us for 15 years, where she was able to expand her operational and digital expertise in various leadership positions.
“Kacey brings a strong combination of strategic vision, digital expertise and operational leadership,” emphasized Aimée Lapic, CEO of Hanna Andersson. “Her experience in modernizing digital capabilities, developing high-performing teams and scaling performance marketing will be invaluable. This is especially true as we strive to further expand Hanna’s digital foundation and create new ways for customers to experience our brand.”
Hanna Andersson was recently able to further accelerate the growth momentum in the USA. Brand collaborations with the American Girl dolls “The Grinch” and “Elf’” were recently launched.
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