British sportswear Gymshark is giving a first look ahead of the opening of its new New York City flagship, which opens its doors for the first time on Saturday, December 13th. It is the brand’s largest store in the US to date and follows the opening at Roosevelt Field shopping center on Long Island, New York, in October.
The store is located at 11 Bond Street and covers 1,207 square meters across three floors. He will lead Gymshark’s range of women’s fashion, men’s fashion and accessories. It also offers exclusive items that are only available in New York.
In addition, the New York flagship store will offer a personal 1-2-1 shopping service. Here, aspiring strength athletes and athletes can be equipped with the best equipment to achieve their fitness goals. The third floor offers a dedicated area for community activations. This includes panel discussions, meetings with athletes, live podcasts or question and answer sessions.
The store’s design celebrates New York City’s heritage with a ‘Liberty Green’ color scheme, cash registers inspired by subway car ’tills’ and custom pizza-themed weight plates by Gymshark x New York. There are also 3D printed mannequins based on Gymshark athletes and community members. These include fitness influencers and Gymshark athletes Chris Bumstead and Analis Cruz.
Gymshark has increased its presence in New York over the past 18 months. In June 2024, the brand opened its US headquarters on Greene Street. Then in September, she hosted her biggest event to date, ‘Lift:NY’, where over 7,500 people took part in a weekend of strength training. The British brand also opened its first US pop-up in over seven years in New York City in November for the 2024 holiday season.
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