British fitness and clothing brand Gymshark is evolving into a physically-focused community model. It strengthens its presence in the US market with the opening of its first public gym in Miami’s Wynwood district.
The ‘Gymshark Lifting Club’ is set to open in Miami this summer. The brand chose the city for its deep-rooted lifting tradition, noting that ‘health and fitness flows through the Wynwood neighborhood.’
“The fitness culture, lifting heritage and insatiable appetite for health meant it could only be Wynwood,” adds Gymshark. “Whether it’s serious bodybuilding and powerlifting studios, luxury high-end fitness centers or outdoor workouts on the beach, the fitness culture is felt throughout the city. It’s truly the perfect location for this historic opening.”
“The question I’ve been asked most over the last 13 years is ‘When will Gymshark open a gym?’. Our community has been asking for it. It’s something I’ve always dreamed of, but the time and place had to be right,” said Ben Francis, Founder and Chief Executive Officer (CEO) of Gymshark.
The opening marks a significant shift in Gymshark’s business model. The company is evolving from a digitally native direct-to-consumer (D2C) powerhouse into a hybrid omnichannel brand. The company’s e-commerce reaches more than 20 million members in 230 countries. The new model integrates physical retail stores alongside its own gyms.
The transition follows the success of its experimental stores, which combine retail with public training spaces. This was already evident in the first flagship store on London’s Regent Street, which opened in 2022, and in the most recent opening in the USA on New York’s Bond Street. The ‘Lifting Club’ events were also successful.
This includes the largest lift event to date, which took place in Miami last year. More than 20,000 fitness fanatics came together there to train, meet their heroes and set personal bests with other exercisers.
The announcement follows Gymshark reporting its 13th consecutive year of revenue growth in fiscal year 2025 (FY25). Sales reached 646 million British pounds, despite a fall in profits due to investment in retail. Francis said at the time that the fall in profits was due to “investment in building a truly long-term, globally iconic British brand that can stand the test of time.”
Gymshark has branches in London, Manchester, Amsterdam, Dubai and the USA. There they are located in the Roosevelt Field shopping center (New York) and on Bond Street in New York.
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