Guess and WHP Global, the common owners of RAG & Bone, have received a partnership with Signal Brands and signed a five-year license agreement for the accessory line of the New York label. The aim of the agreement is to further develop and expand the category of handbags and small leather goods from RAG & Bone, the companies announced on Friday.
This step underlines the commitment of the brand for global expansion and at the same time strengthen the long -standing partnership between Guess and Signal Brands, which have been working together in the development of handbags since 1990.
Paul Marciano, co-founder and creative director of Guess, said about the extended cooperation that the accessory line of RAG & Bone was “an essential component of the business” from which the brand would benefit significantly. He added: “We are convinced that this expansion will be a valuable asset to the world of Rag & Bone.”
Jason Rimokh, CEO of Signal Brands, also enthusiastically commented on the collaboration and emphasized that the company would specifically bring its expertise into the RAG & Bone handbag. He added: “Signal Brands is looking forward to using his comprehensive industry experience to develop innovative and stylish designs for the RAG & Bone handbag collection and at the same time build on the company’s successful partnerships.”
The first collection as part of this new cooperation will be launched in the spring of 2025 and will be available worldwide in RAG & Bone Boutiques, in the brand’s online shop as well as from North American retailers such as Bloomingdale and Nordstrom.
This article was used with digital tools translated.
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