Görtz replaces purchasing manager with creative director

Görtz appoints Cornelia Müller to the newly created position of Creative Director.

With the new role, Ludwig Görtz GmbH is reorganizing the purchasing area, the Hamburg shoe retailer announced on Monday. Here, purchasing planning based on brands is to be replaced by planning based on trend topics.

Purchasing director leaves Görtz

However, this reorientation also resulted in a change in purchasing management. Purchasing Director Peter Iff and Görtz go their separate ways after more than 17 years. Müller took over the position of creative director on July 1st. She has been working for the company as Head of Product & Design since December 2016.

“Along with the strategic positioning of Görtz as an omnichannel provider, the requirements for the range of goods and thus also for the setup of the purchasing area are changing – with Cornelia Müller’s know-how, we look forward to treading the new path to continue to present Görtz as a to establish a forward-looking omnichannel retailer,” said Görtz Managing Director Frank Revermann.

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