^Pozna?, Poland, May 19, 2025 (Globe Newswire) – at this year’s Impact’25
In Poznan, Agnieszka Czajka, managing director of the Otomoto/Olx Group, took
Podium discussion? Made in China, Drives in Europe “and spoke about one
the latest topics in the automotive industry: the expansion of Chinese brands
on the European market. The discussion was made by Bianca Lopes, one
Expert in technology and fintech, moderated.
The automotive industry in Europe is switching to the next gear
Chinese brands that not too long ago as a niche provider
were not only gained market shares today, but also define the
New game rules. Agnieszka Czajka referred to the current market situation as well
on data that clearly the growing position of Chinese manufacturers
confirm. In March 2025, the proportion of Chinese brands crossed the
European vehicle registrations for the first time the 5 percent mark. Reached in Poland
Your market share in April a record of 6.8%, with the MG brand alone
in 2024 more than 6.6 thousand approvals and thus Citroën
Or overtook Seat. Otomoto also observes these changes and
listed more than 2,500 vehicles from Chinese for 2024
Manufacturers on its platform.
Adaptability, flexibility and accessibility
The respondents confirmed that Chinese manufacturers were mature
Track the market entry strategy, the cornerstones of which a wide portfolio,
continuous competence – from the battery to production – as well as the structure
are direct relationships with customers, including in smaller cities. We
observe that not only the strength of the brand on the European market,
but also the adaptability, operational flexibility and the
Ability to recognize trends and anticipate user needs, increasingly
gain in importance.
? Chinese manufacturers are reminiscent of the entire industry, why is it
The automotive market is available at all – for people who are better, safer and
want to drive more intelligently. Innovation and access to the latest technology
are no longer a luxury, but become the standard and the obligation for the
Driver. However, the transformation we experience is not just one
Technological revolution, but also a rethink. We don’t buy brands
More, but place more and more emphasis on functionality and user experience, “so
Agnieszka Czajka, managing director of the Otomoto/Olx Group.
Source: Otomoto
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