The new sponsor of the shirt reserved for the best young player was presented in Milan
A launch in style. A perfect combination. For the next three years, the Maglia Bianca of the Giro d’Italia will have Conad as its new sponsor. In addition to the Maglia Bianca, Conad will also be present at the Corsa Rosa on the Biciscuola and Fantagiro projects. The launch took place today at the Adi Museum in Milan, attended by the president of RCS MediaGroup, Urbano Cairo, who said: “The Maglia Bianca is one of the symbols of the Giro d’Italia recognized throughout the world. They wore it and great champions won and in the last edition a young Italian, Antonio Tiberi, succeeded. The presence in the territory, the international dimension, the attention to young people and the environment are some of the cornerstones of the Giro d’Italia that will help Conad to support. and strengthen all their communication activities. I am happy with this partnership because the Giro is a great popular event that touches millions of people and touches 187 countries. I always say that I would like to enjoy the entire Giro for 21 days for the emotions I feel.” .
PRIDE
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Francesco Avanzini, General Director of Conad, underlined that “we are very satisfied with the multi-year partnership with RCS Sports & Events: we will be sponsors of the Maglia Bianca of the Giro d’Italia, the one reserved for the leader of the best young riders’ classification. By participating in the ‘queen’ competition ‘ of the sport most practiced by Italians, Conad will be able to have an engaging presence in its territories, be close to the public who follows the race, promote an active and healthy life”. In his speech Paolo Bellino, CEO and General Director of RcsSports & Events stated that “The Giro d’Italia is a unique event due to its strong presence in the area and the ability to involve all targets. It is a tradition loved by everyone, even the youngest who are approaching the Giro through projects in schools or through our digital platforms. Conad will be at our side in initiatives such as Biciscuola, FantaGiro and the sponsorship of the Maglia Bianca; visibility in the area and projects which, like Conad, talk about issues such as nutrition, the environment and well-being through sport”. Also present was Ivan Basso, winner of the 2006 and 2010 Giro d’Italia: “The Giro d’Italia is the dream that every boy has cultivated ever since he started cycling. Personally I dreamed of even just taking part in it, so you can imagine my happiness and my pride at having won it twice. Young people are the future of cycling as well as the beating heart of our team. We believe that investing in them means building a better tomorrow and I personally try to pass on to them what I have learned course of my long career.”
the shirt
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The Maglia Bianca for the best young person is the most recently established: the young people’s ranking saw the light in 1969, as a ranking for neo-professionals. In 1973 and 1974 the leader was identified with a bracelet, while since 1976 the symbol of primacy has been the White Jersey. From 1970 to 1972, in 1975, and from 1995 to 2006 this ranking was not drawn up. The last Italian to win the Maglia Bianca was Antonio Tiberi in 2024, after a fast that began with Fabio Aru’s victory in 2015. The “youngest of the young” is Alfio Vandi, who won the classification in 1976 at the age of 20 and 187 days. Italian athletes have won the ranking of best young person 18 times. In second place Colombia with 6 successes. The Maglia Bianca/Maglia Rosa combination has succeeded on 4 occasions: Evgueni Berzin in 1994; Nairo Quintana in 2014; Tao Geoghegan Hart in 2020; Egan Bernal in 2021. In the 2020 edition, Giro winner Tao Geoghegan Hart became the first Briton to win the Maglia Bianca. In 2022 Juan Pedro Lopez became the first Spaniard to win the Maglia Bianca.
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