Giro d’Italia presented in Rome. The words of Cairo, Tajani and Rama

The stage is one that talks about music and cinema, past and present. And here, in the Sala Petrassi of the Auditorium Parco della Musica in Rome, the 108th Giro d’Italia is presented accompanied, for the first time, by the description of the Giro d’Italia Women. The president of RCS MediaGroup Urbano Cairo smiles: “When we talk about the Giro d’Italia, despite being in my ninth edition as organiser, the emotion is always great”. Also because every year the pink race takes on new meanings. The departure from Albania, for example, has a strong political and social relevance. This was underlined by the Albanian Prime Minister Edi Rama, who after a crackling back and forth with Cairo himself on the negotiations for the three “foreign” stages, said: “The only way we had to connect to the world was Italian radio, we followed the Giro, we were cheering. Italian sport helped us to be aware that there was another life beyond the sea. Being here today, with Albania included in all this, is like a fairy tale.”

promotion and passion

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Cairo adds: “There has been great foresight on the part of Albania, because 200 countries connect with the Giro which is seen by 700 million people. For this country which lives on tourism and which is growing rapidly, it is a question of a great promotion. Just as it remains an excellent driving force for Italy. We are talking about one of the most watched sporting events in the world and this leads to a unique ability to promote our country in the world. Without forgetting its popular national value: I in Over the years I have had the privilege of seeing several stages in the flagship, all those people along the roads convey an enormous passion.”

ambassador

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The person who has perfectly realized the “power” of the Giro is the Foreign Minister and Vice President of the Council Antonio Tajani: “We focus a lot on the diplomacy of sport and through the Giro we promote the lesser-known beauties of Italy, this race is truly an instrument very useful. It is no coincidence that we have appointed the Giro as ambassador of Italian sports diplomacy. It is no joke, we delivered the certificate to President Cairo on the occasion of the G7, there is an office dedicated to sports diplomacy and internally. of the reform of the ministry we want to give even more value to this sector. Let’s not forget that there is a lot of quality around the sports sector and we must also focus more and more on exports. As for Albania, it is important that the Giro has once again decided to start from abroad, a sign of strong support for the Western Balkans and for Albania in particular, which we want to join the European Union as soon as possible. This time, sport is a message that goes further.”

the arrival in Rome

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We leave from Durres on May 9th and arrive in Rome on June 1st, ready to welcome the conclusion of the race for the third consecutive year. And the mayor Roberto Gualtieri is very satisfied with it: “The first two editions were a success, in this jubilee year we will also show new spaces, linking everything to the values ​​of peace and hope. As for the Durazzo-Rome link, we are talking about a combination full of history, we are talking about the main corridor of the ancient world. For us, this great arrival is an honor and a responsibility”.