The German online trade is still on growth course. This is evident from a current study, the results of which the Federal Association of E-Commerce and Shipping Trade Deutschland EV (BEVH) published on Friday.
According to a survey among consumers, sales with goods in German e-commerce were almost 20.2 billion in German e-commerce in the second quarter of 2025. In doing so, he exceeded the level of the same period last year by 3.8 percent. Compared to the first quarter (+3.2 percent), the industry was able to further increase its growth pace. In the entire first half of the year, she achieved a sales increase of 3.5 percent to around 39.8 billion euros.
The online turnover with clothing grows above average
The cluster of goods had a significant share in the recent increase, the online revenue of which increased by 5.2 percent to 4.7 billion euros in the second quarter. All categories led in this segment achieved solid growth: sales of me clothing increased by 4.4 percent to 3.6 billion euros, with shoes by 7.6 percent to 1.1 billion euros and with house and home textiles by 10.5 percent to 412 million euros.
Martin Groß-Albenhausen, the deputy general manager of the BEVH, sees the industry on the right track in view of the recent development. “After five growth quarters in a row, we can say: E-commerce has returned to growth,” he said. “The shopping mood of the Germans is slowly but steadily back. This particularly benefits online trade, which best achieves people through social media, apps and AI in everyday digital life.”
Asian platforms such as Temu and Shein are becoming more important
Despite the overall pleasant development, Groß-Albenhausen also referred to shifts within the industry. “However, the market continues to concentrate and not all dealers have a positive trend,” he emphasized. “The competition has become tougher. Customers are still praised and willing to trust cheap providers from third countries.”
The “large Asian platforms” Temu, Shein and Aliexpress were able to expand their share of all orders that had been 5.5 percent in the same year in the same year. In the fashion segment, 14.1 percent of all orders went to these providers, the BEVH said.