BAlconi, gardens, terraces are increasingly becoming an oasis of refuge, urban and non -urban, from daily frenzy. And taking care of it is a hobby that is experiencing a real wave of success, especially in Italy. Gardening is an activity that fans more and more people, as demonstrated by the data collected by Synoptic GFK and widespread in preview by Bricoday. Today 64% of the population are dedicated to the care of plants, vegetable gardens and gardens; A constant rise trend that embraces all generations.
The profile of the “customer with green thumb” evolves: if Baby Boomer and generation X still represent 54% of enthusiasts, it is the latter category that shows the most dynamic growth rates, confirming An expansion of the target towards increasingly heterogeneous segments.
Smart Garden
Like Smart Home, Smart Garden also offers digital systems that automate part of the work in the garden. Smart gardening is linked to the new frontiers of digital control and home automation applied to outdoor spaces. The main devices dedicated to Smart Garden include Tosaerba robots and computers for irrigationbeyond Outdoor lamps with movement detectors and security cameras.
Where the green thumb meets technology you can have infinite benefits. Home automation in the garden it clearly improves efficiency, whether it is a large corner, or a small metropolitan balcony.
Thanks to integrated computers, apps and advanced features, the devices are all connected on the net and know exactly what to do. The interconnection allows them to work independently It is coordinated, automatically performing activities such as the cutting of the lawn or irrigation. However, a correct preparation is essential for the optimal operation of a smart garden.
For many, the first step towards an automated Smart Garden is the purchase of a tosaerba robotwhich works by flouring the lawn without the need for manual interventions. But the only hi-tech tool that can help when it comes to gardens and plants is not carto.
Gardening: Research online
As evidence of this renewed Green passion, the research relating to gardening machines, For example, there have been just less than 140,000 in 2023 to over 291,000 in 2025, with a growth of 109%. Also the electro -help They record an important leap, with over 202,000 research compared to the approximately 136,000 in 2023: an increase of almost 50%, which testifies to the enthusiasm with which more and more users dedicate themselves to maintenance, renovation or do-from-yourself projects.
Dizzying growth also categories once considered “niche” in e-commerce: painting sees more than doubled the interest, going from about 30,000 searches in 2023 to over 64,000 in 2025 (+116%), as well as the barbecues, which rise from about 45,000 to over 90,000 research, marking a 102%increase.
Also the research of Seeds and fertilizers grew by 79% Compared to 2023, and vases and planters, who have more than doubled their online visibility (+115%). The data collected by Trovaprezzi.it therefore tell an Italy that rediscovers Passionate about urban gardens, flowered balconies and curated gardensbut which does it through digital tools, comparing prices, characteristics and availability with awareness and method.
The most desired products for gardening
By entering the details of the searches, it is noted that the most searched gardening machines are those capable of facing even the most demanding works. Among the favorite brands they appear Hyundai, Alpina, Stihl, Polar, Einhell and Husqvarna. Interest in motor motorcycles, brushcutters and chainsaws It suggests that these are not only small interventions, but of real Projects of arrangement of green, From the preparation of the ground to pruning.
In the same way, brands such as brands such as Black & Decker, Bosch, Makita and Femiwith a mix of products ranging from grinder to compressors, from sanders to alternative saws: an overview that tells growing attention to domestic maintenance and autonomy in home work.
In addition to the products for the care of green, searches for ornamental plants emerge such as the Japanese red maple, the dipladenia and geraniums, but also functional varieties such as the olive tree or lemongrass, sign of a balance between aesthetics and utility that guides the choices.
The green agenda of the Italians
A recent report by Pronetopro, Online platform in Italy for research and offering services, finally, offers a periodic useful for understanding As Italians distribute the care and enhancement interventions of green During the year: a garden agenda that follows precise and seasonal rhythms, also influenced by the climate.
February is the month in which the pruning of the trees and the installation of fences are concentrated, operations often scheduled in advance in order not to interfere with the vegetative phase of the plants. In March, however, intentions emerge: Registration for gardening courses multiply and the requests for flooring. The month that focuses the greatest number of requests, however, when the peak is recorded for activities such as Garden care, laying of the synthetic lawn and pruning of the hedges: preparatory interventions that mark the beginning of the outdoor season and the desire to arrange the outdoor spaces before the arrival of the intense heat.
With the arrival of May, it is therefore thought to prepare the relaxation areas (requests for cleaning pools grow), while In July there is a peak of garden cleaningnecessary after spring flowering and in view of summer holidays. However it is In August that you notice a race for cover: The torrid heat pushes to request, often in extremis, the construction of swimming pools and the installation of irrigation systems, Also to better manage the absence from home during the holidays.
Finally, December stands out for a surge in requests related toGarden lighting. From the analysis of the requests it emerges that in most cases the goal is functional, such as improving visibility, increasing safety or restoring existing systems. A signal that Italians continue to enhance their outdoor space even in the less popular months.