US apparel giant Gap Inc has appointed Donald Kohler as global president and chief executive officer (CEO) of Banana Republic.
The manager will begin his new position in July 2026 and will be based at the company’s headquarters in San Francisco, Gap said. Kohler brings more than three decades of leadership experience in luxury, premium and specialty retail.
Prior to joining Banana Republic, Kohler served as CEO of PVH Americas. There he was responsible for the regional retail, e-commerce, wholesale and licensing business for Calvin Klein and Tommy Hilfiger. His previous positions include senior positions at the Italian luxury house Ferragamo, the British luxury brand Burberry and the Italian denim label Diesel.
The appointment marks a return to Gap for Kohler. He worked there for more than a decade in senior merchandising positions at the start of his career.
“Donald is a product-focused leader with deep global expertise and an exceptional track record of revitalizing brands,” said Gap CEO Richard Dickson. “He creates new relevance through clarity, discipline and storytelling that appeals to customers and promotes growth.”
Strategic direction for Banana Republic
The appointment comes at a time when the group is trying to maintain momentum and strengthen the market position of its subsidiary brand. Under the new leadership, the brand plans to focus on strengthening the product architecture. In addition, brand storytelling should be improved and both the stationary and digital shopping experience should be optimized.
Kohler expressed confidence in the brand’s heritage and its potential to appeal to contemporary consumers through a coherent customer journey. “I believe that great brands are built by great teams. I look forward to getting to know the Banana Republic team and shaping the future together,” said Kohler.
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