The international audiovisual industry maintains its interest in Argentine stories, and after titles like “The person in charge “ (Guillermo Francella), “Ringo “ (Oscar Bonavena), “Menem “ and “Coppola “a new project is already underway: “The manager “based on the book by Jorge Zonzini and with premiere planned for 2026.
The book, edited by Planeta, is presented as a testimony that addresses the functioning of the relationship between media, show, justice and public opinion. Throughout its chapters, Zonzini reviews cases of high media impact, describes positioning strategies and analyzes how public characters are molded. The story combines reconstruction of real facts with elements of dramatization, which facilitates its adaptation to the serial format.
It is not the first time that a work of his arrives on the screen. His first book, “Nahir’s silence “on the Nahir Galarza case, it resulted in the documentary series “The secret of a crime “ (Paramount/Kapow) and in the movie “Nahir “ (Amazon Prime/Zeppelin Studio), directed by Hernán Guerschuny. In the latter, Zonzini’s character was played by Nacho Gadano, an actor who, according to versions, could embody it again in “The manager “.
It is estimated that history will explore not only Zonzini’s professional facet as a spokesman, image strategist and representative, but also the challenges and tensions that involve working in an area where politics, justice and show usually intertwine. Asked by these transcended, Zonzini said he could not confirm information by confidentiality agreements, but showed the spirit of the project:
“This new book has the dynamics that each real case of image development and positioning derives in a chapter that, with due fiction brushstrokes, forms an attractive narrative set.”
The adaptation of “The manager “ It arrives at a time of great expansion for fiction inspired by real events in Latin America, where platforms seek content that combine local relevance with international projection.
In Argentina, this trend has established itself in recent years with a sustained production of biopics, testimonial series and documented fictions that portray political, sports and show figures. The combination of familiar audiences with the stories and the global interest in plots with regional identity has generated a fertile ecosystem for this type of projects, which offer entertainment at the same time and a critical reading of the behind the scene of the great events.
Image gallery
