From the morning toothpaste to dinner – Unilever products accompany millions of people through the day without many recognizing the group behind it.
• Dutch-British group with over 400 brands worldwide
• Well -known household brands such as Knorr, Dove, Ax and Domestos are part of it
• Tea business sold – Lipton and Pukka have not been included since 2021
Unilever: consumer giant with a moving history
According to the group, more than 3.4 billion people use Unilever products every day worldwide. The Dutch-British company is one of the largest consumer goods groups in the world and supplies millions of households with products for everyday life. The group, which was created in 1929 by the merger of the British soap manufacturer Lever Brothers with the Dutch margarine producer Margarine Unie, now combines around 400 brands under his roof.
However, companies are always criticized. Allegations range from environmentally harmful palm oil cultivation to child labor to plastic waste and unfair trade conditions in developing countries. In response to this criticism, the group committed to various sustainability goals and made structural changes. For example, Unilever sold his Palmöintensive Margarine division in 2018 and undertook to only obtain palm oil from sustainable cultivation.
Food marks: focus on spices and convenience
If you want to consume consciously and avoid products from large corporations such as Unilever or choose a targeted manner, you have to look closely. In the food sector, the company today mainly focuses on spices, sauces and convenience products. Knorr with his soups and sauces, Pfanni for potato products and moon amamin for baking ingredients are among the best known German brands.
The group’s product portfolio has changed significantly in recent years: Unilever has announced that its entire ice cream division with popular brands such as Magnum, LongnessCREMISSIMO, Cornetto, Solero and Ben & Jerry’s as an independent company at the end of 2025. The ice marks should then be continued independently or under new ownership. As early as 2021, the group separated from its tea business and sold brands such as Lipton and Pukka to the financial investor CVC Capital Partners.
Hygiene and household: strong market position in everyday products
Unilever is still particularly positioned in the area of hygiene and household products. Numerous brands of the group can be found in German bathing rooms and kitchens: Dove, Ax, Duschdas, Signal, Rexona and Zendium belong to the portfolio in personal hygiene. In the household area, Unilever is behind Domestos cleaners, comfort soft pairs, coral detergents and VISS cleaning agents.
As the Unilever website shows, German business is divided into the areas of foods, Personal Care, Home Care and Beauty & Wellbeing. The group runs four production facilities in Germany and employs thousands of employees. Despite the planned outsourcing of the ice cream division, Unilever remains one of the largest consumer goods manufacturers worldwide and an important player in German households – often without consumers suspecting the group behind their daily products.
D. Maier / Redaktion Finanzen.net
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