The British retail giant Frasers Group and the Indonesian department store operator MAPCE have announced the expansion of their partnership to introduce the Sports Direct and retail stores in five new markets in Southeast Asia and India. In the long term, the ambitious growth plan should include the opening of over 350 branches in the region.
In order to achieve this, the Frasers Group will use the infrastructure, local expertise and sales brands from MAPIVE to “position Sports Direct” as a leading sporting goods dealer in the region “. This means a further expansion in Indonesia and the entry into the new markets of India, the Philippines, Thailand, Vietnam and Cambodia.
Fraser Group and Map Active bring Sports Direct to India, the Philippines, Thailand, Vietnam and Cambodia
Indonesia is a leading in Southeast Asia due to a rapidly growing middle class with increasing available income and, according to estimates by the International Monetary Fund, will achieve an expected economic volume of $ 1.5 trillion in 2025. Thailand, the Philippines and Vietnam are also among the 15 largest economies of Asia with an expected $ 545 billion economic volume, $ 508 billion and $ 506 billion. After China and Japan, India was $ 4.3 trillion in 2025.
“We are pleased to announce the further expansion of our successful partnership with MAP Active in five dynamic new markets, in which we see potential for long -term growth. Building on the proven sporting goods trade concept of Sports Direct and the market expertise of MAP Active, we look forward to expanding our presence and offering the consumers in the region”, ” Comment Michael Murray, CEO of the Frasers Group, in the press release.
“We are proud to deepen our partnership with the Frasers Group and to use our extensive retail network and our excellent service to offer the world-class offers of sports Direct Direct: Inside throughout South Asia. Our joint vision for excellence in the sporting goods trade will enable us to create immersive brand experiences, to promote the commitment and new standards for the industry To set in this pulsating region, ”adds VP Sharma, Group CEO from PT Mitra Adiperkasa TBK (MAP).
Just a month ago, the Frasers Group announced a ten-year strategic retail partnership with GMG, a retail and sales company that should bring the Sports Direct brand to the Middle East and North Africa (Mena).