Frasers Group is reportedly looking to sell Missguided after buying the fast fashion label out of bankruptcy 18 months ago.
British retailer Frasers Group Plc, which owns Sports Direct, House of Fraser and Jack Wills, among others, is in “detailed negotiations” with fast fashion retailer Shein over a possible sale of Missguided, according to a Sky News report. The two fashion giants have been in talks for several weeks, the news platform reports, citing sources. However, the outcome of the deal is still uncertain and the timing of its completion, if it goes ahead, is also unclear.
If so, it would be Shein’s first acquisition of a British fashion brand. Founded in China in 2008, the company has grown rapidly in recent years but has also faced criticism for its cheap clothing and the speed with which it releases new collections. attracted to himself.
This translated and edited post previously appeared on FashionUnited.uk.