Frasers announces €2 billion takeover bid for Hugo Boss

The British clothing group Frasers already owns more than a quarter of the German premium clothing company Hugo Boss. On Wednesday, the company announced its intention to acquire the remaining shares for almost two billion euros.

Since Hugo Boss AG is listed in Frankfurt, Frasers plans to make a “voluntary public takeover offer under German law” for the shares. These represent “around 73.94 percent of the share capital,” said the British group in a statement published after the stock market closed.

“Hugo Boss is a key brand partner for Frasers and one of the five core brands within the group,” the British company added. It plans to offer 38 euros per share. This corresponds to a total of around 1.98 billion euros for the shares that it does not yet own.

The shares of the Hugo Boss Group closed on Wednesday in Frankfurt at 36.46 euros. The company’s net profit rose by 17 percent to 249 million euros in 2025.

Frasers describes itself as a “long-term investor” in the German company. The group expressed itself “positively” about the chairman of the supervisory board, Stephan Sturm, and the chairman of the board, Daniel Grieder. Their “strategy for sustainable growth and strengthening brand value” was praised.

Frasers expects the transaction “to close in the second half of 2026.”

The British group, which includes the Sports Direct chain, recorded a decline in net profit in its financial year that ended at the end of April 2025. Profit fell by 23 percent to 292.1 million British pounds (339 million euros). These are the latest annual figures available.