For the second time, Swedish outdoor specialist Fjällräven has developed a collection of clothing and equipment that uses leftover materials. The first “Samlaren” (Swedish for collectors) collection was released in 2021 and sold out quickly.
The new special collection also relies on the classic designs and color combinations of the brand and combines them with proven constructions and functions with upcycled materials. Prices range from 110 to 300 Swiss francs (around 113 to 309 euros).
“Our production doesn’t leave large amounts of material, and that’s a good thing. That’s why Samlaren is a very limited collection in terms of quantity. However, until we are so efficient and produce completely without material leftovers, we can turn leftovers into treasures with Samlaren,” explains Fjällräven’s global creative director Henrik Andersson in a statement.
Pragmatic use of resources
The careful use of materials and leftovers has a long tradition: as early as 1964, Fjällräven founder Åke Nordin stored a bolt of fabric that had not been used in the development of his ‘Thermo Tent’. A few years later he used this very bolt of fabric for the first Fjällräven garment – the Greenland jacket, for which it was perfectly suited.
“Sustainable work is important to us in all respects. The reduction of waste plays a major role in this. Samlaren supports this goal in an effective and elegant way. The fabric remnants have already been manufactured according to our strict requirements in terms of sustainability and longevity. Like all other Fjällräven products, Samlaren items are long-term investments that can be used in nature for many years,” comments Saskia Bloch, the brand’s global sustainability director.
Fjällräven also opened its first store in Zurich on May 26th. It is located at Löwenstrasse 61, just a few steps from Zurich’s main train station and Bahnhofstrasse. The official opening ceremony will take place on Thursday, June 8th at 6 p.m.
