Five brands debuting at Scoop

The next edition of the Scoop trade fair will take place from February 8th to 10th at Olympia National. Its motto is playfulness and discovery. The event will maintain its signature format. It’s an immersive shopping experience that’s more like a showroom than a traditional trade show.

This year there is a particular focus on a global presence. This is reflected in an increase in the number of international brands exhibiting. Well-represented regions include France, Italy and Denmark. These international names are complemented by a curated selection of emerging British brands. They were chosen to highlight a new era of local craftsmanship and fashion talent. Ahead of the show, we’re introducing five brands making their debut at Scoop this season.

Floor, Italy

The Italian, family-run women’s fashion label Floor was founded in 2008 and embodies the ‘Made in Italy’ philosophy. The collections celebrate the region’s rich artisanal heritage, often in unconventional ways. A particular focus is on knitwear. The label’s designs are characterized by their use of luxurious textures and eclectic prints. After expanding into several European markets, Floor is now focusing on the UK. The brand recently started selling there and is looking to expand its presence by exhibiting at Scoop.

The Keep, UK

The British brand The Keep was founded in November 2025 by stylist Jemma Cotterrell and accessories designer Ali Maclean. The brand is based on the ethos of “thoughtfully designed footwear”. This is reflected in a debut collection with timeless silhouettes. The shoes are made from “carefully selected materials” and are designed to be worn “forever.” The first collection is inspired by vintage aesthetics and architectural shapes. It includes styles such as leather loafers with fringes and flats with chain details.

Belsize25, UK

Independent women’s fashion label Belsize25 was founded in 2024 by RCA graduate Aria Hua-Tong. It combines inspiration from Savile Row tailoring with London’s urban environment. This influence can be seen in collections featuring structured corsetry, textured fabrics and layered embroidery. The current collection ‘Mayfair / W1’ is intended to convey “composed and confident femininity” and a feeling of “clarity rather than excess”. This philosophy also extends to the brand’s choice of materials. The focus is primarily on natural fibers such as mulberry silk, which are sometimes supplemented with artificial cellulose alternatives. Belsize25 sees the presentation of this collection at Scoop as “a natural step”. This is intended to create a meaningful dialogue with buyers who value design depth.

Fancy Palas, France

Founded in 2019, French label Fancy Palas creates modern jewelry for everyday wear with an emphasis on longevity. The brand’s collections are assembled by hand in a workshop in Lisbon. This ensures high standards of craftsmanship and attention to detail. This process results in affordable, long-lasting pieces, the brand says. Each piece is made from 18k gold-plated stainless steel. This material was chosen for its tarnish-resistant and non-irritating properties.

Lalide in Paris, France

Lalide à Paris was founded in 2019, just before the pandemic accelerated the shift to home-centered living. The brand served the growing demand for high-quality homewear. The subsequent rise of work-from-home culture made convenience a priority. However, consumers continued to search for style. Lalide à Paris addresses this need directly and aims to reflect the “good taste of French homewear”. The brand explores this aesthetic through feminine silhouettes ranging from kimonos to liquettes, as well as exclusive hand-drawn prints.