Private things can now be found in Hamburg.
The German fashion brand is opening the doors of its first store, Privatsachen announced on Tuesday. The Lange Reihe shopping mile in the St. Georg district of Hamburg was chosen as the location.
In an old building, the sales area invites you to discover the women’s collection of the label that specializes in dresses. Large, baroque mirrors were combined with simple wooden furniture for the interior design.
The designs of the garments follow their brand philosophy of deceleration, according to Privatsachen. Oversized silhouettes and timeless color palettes and materials offer an alternative to seasonal trends.
Previously, the collections were only available in the online shop, at selected trade fairs and in showrooms in Finland, Denmark and Switzerland.