The “Peronachos” They are a snack that has become a phenomenon in recent months. These nachos with choripán and chimichurri flavor They have been marketed with a strong symbolic and political component that refers to Peronism and the historical figure of Juan Domingo Perón. The name itself—a fusion of “Perón” and “nacho”—and the packaging design, with light blue and white colors and the image of the former president, seek to play with the national cultural and political identity in a novel and, for many, humorous way.
The product, manufactured by the Maixana company, based in Morón, emerged as part of a strategy to revitalize local snack production in the face of a drop in consumption, according to its creator, Rodrigo Posadas. The idea, Posadas told local media, was born from a family memory of the term “peronachos” and evolved to turn those nachos into a real product with a characteristic choripán flavor, initially aimed at kiosks and small businesses.
Since their launch, these curious snacks became viral on social networkswhere videos, memes and comments about its flavor and aesthetics saturated platforms such as TikTok and Instagram. Kioskers and users celebrated the product as a gastronomic expression of “Argentineness”, while others took it with humor or skepticism due to the combination of politics and food.
Without a doubt, the greatest impact occurred a few days ago in the television program hosted by Eduardo Feinmann. The renowned journalist from the A24 signal tried the Peronachos live on their television seriesin a segment where he and his panel tasted viral snacks of the moment. Videos circulated on networks show the precise moment that the driver consumes the product and the subsequent reaction of suffocation on camera, to the laughter of the panelists and his colleague Pablo Rossi.
In the images that went viral, although Feinmann at one point likes the tastedescribing the taste of choripán, little by little he begins to choke on the snack he tried. The frustrated tasting led to jokes and reactions of surprise due to the peculiarity of the sequence, expressed through exaggerated gestures that later became memes on social networks.
Beyond Feinmann’s curious participation in this segment, the food product touches on aspects of cultural identity, political marketing and social humor. The episode fueled the viral phenomenon of the Peronachos and revived the discussion about the presence of Peronist symbols on mass consumption products, especially in a year marked by electoral and internal tensions in the Justicialist movement.
