During FC Schalke 04’s clear 4-0 win against VfL Osnabrück, the logo of the “tool all-rounder” was emblazoned on the boards of the Veltins Arena. A few days later, the miners officially announced that their collaboration with the company had been expanded accordingly.
“We would like to constantly expand our sponsor pool with exciting partners. With ims we have already successfully implemented the 1904 package. The fact that we can now welcome the company as an official sponsor at Schalke is a great confirmation of our trusting relationship for us,” will Florian Dederichs, Director of Sales, Sponsorship & Service at FC Schalke 04, quoted in an official statement from the Royal Blues.
In addition to appearing on the LED board, the new arrangement also includes “audiovisual advertising and a hospitality package,” according to “schalke04.de”. The term of the new contract ends in 2027.
im’s managing director Arne Soldier also has his say and emphasizes the similarities to the club: “Both stand for honest work, tireless commitment and the highest level of passion. We are proud to be a partner of FC Schalke 04 – regardless of the league,” said soldier.
Sponsor hopes for “joint successes” with FC Schalke 04
And further: “Real partnerships, as we understand them, are particularly characterized by standing together firmly in challenging times in order to be able to celebrate successes together again in the future.”
Challenging times are already in store for FC Schalke in 2023/24: Despite the recent win against bottom team Osnabrück, Schalke is surprisingly only in 16th place after 15 match days in the 2nd Bundesliga. The Knappen are already 13 points away from direct promotion.
On the next matchday (December 10th, 1:30 p.m.) you can take another step out of the sporting crisis against direct cellar rivals Hansa Rostock.