International training camps have been on the agenda at FC Bayern for a number of years. It doesn’t matter whether it’s in Qatar or the USA: In addition to the sporting preparation, the development of new markets is also of interest to the record champions. The Munich-based company is already planning the next trip for the coming summer in order to also drum up advertising in Asia.
On January 6, the stars of FC Bayern are going to Qatar to prepare for the rest of the season in Doha. The Bundesliga club has been flying regularly to the desert state since 2011 to hold marketing events as well as training sessions.
Measures that bore fruit as early as 2018: The cooperation with Qatar Airways is controversial, but financially worthwhile. Annually, the airline should let around 25 million euros jump. In the upcoming training camp, talks with the sponsor about extending the partnership could be finalized, reports “Sport Bild”.
FC Bayern and BVB become active in Asia
Due to the success of past tours, the Bayern bosses are currently planning another trip. According to “Sport Bild”, the table leader should go to Asia in the summer. In addition to a stop in Thailand that is probably already fixed, stations in Japan and Singapore are said to be on the list from Munich.
FC Bayern only opened an office in the Thai capital Bangkok in February 2022. With a training camp in Asia, the Bavarians hope to advance the development of the market.
However, FC Bayern is not the first Bundesliga club to complete preparation in Asia: During the World Cup in Qatar, BVB was a guest on a promotional tour in Malaysia, Vietnam and Singapore. There, Borussia played several friendlies and is said to have received around 2.5 million euros during their ten-day journey, according to “Bild”.