TOsomething to say: a trend that never goes out of style. But what to do when the message is complex and highly visual? The fashion world in Summer 2022 experiments with new / old formats. And it recovers directly from the lockdown the mania of the podcast: audio programs recorded, downloadable or directly usable on apps and web platforms, dedicated to tell everything that cannot be enclosed in a post / reel on Instagram or in a video on TikTok.
From pandemic mania to vacation pastime
Just like in a pandemic, under the umbrella, free time is greater for everyone. And the summer months for fashion, it is known, represent pauses in view of the new projects and fashion shows in September. To use this period in a productive way without vacuous economic investments, here is the fashion for podcasts in Summer 2022: easier to make of a magazine or a fanzine, to deepen some specific issues and focus ondeepening of ad hoc stories. A way to keep the audience’s concentration alive, struggling with the inevitable drop in attention due to relaxation on the sunbed.
Designers to microphones in 2022
In the summer of 2022, it seems that all the major brands have different topics on their plate to discuss. There are those who started with the covid era and have never stopped seeing the success, like Chanel And Gucci. And who is approaching podcasting today, with “hot” narratives on engaging topics, such as Dolce & Gabbana And Tommy Hilfiger. But what are the most enjoyable podcasts to hear, at high decibel rates – from the production to the personalities involved? Here is a small but careful selection of trendy content, all to listen to.
Very Italian – Dolce & Gabbana
The first podcast signed by Domenico Dolce and Stefano Gabbana. A project that sees the involvement, as well as the two designers, of prominent personalities in different fields – from fashion to art, from cinema to crafts – to tell the most iconic and Made in Italy elements of the varied universe of the Maison. For those curious to find out what lies behind its symbols, dal bra at the tank top to the Sicilian cart: to guide the choral narration – created by the writer and journalist Silvia Nucini – is the fashion icon and actress Isabella Rossellini. Made in collaboration with Chora Media, the very Italian podcast company founded in 2020, Very Italian is available for free from 7 July 2022 on SpotifyApple Podcasts, Spreaker, Google Podcasts and on choramedia.
The cover of Molto Italiano, the Dolce & Gabbana podcast (Photo: Dolce & Gabbana).
Tuxedo – Saint Laurent
The podcast of the French Maison holds court every week with interviews with special guests who tell the Dna of the Maison and reveal details and confidences about their career and their relationship with Anthony Vaccarello and Monsieur. Each episode is recorded in the spaces of the Saint Laurent Rive Droite store in Paris, at 213 rue saint Honoré. The guest stars already attended? The mythical Catherine Deneuvefor example, which tells of his first close encounter with Yves’ women’s tuxedo in 1966. But also Laetitia Casta And Charlotte Gainsbourg. The podcast is available for free from 13 April 2022 on Spotify, Apple Podcasts, Deezer, Soundcloud and Podcast Addict, as well as on website of the fashion house.
Podcast – Gucci
The Maison launched its series of recorded pandemic programs, and has never stopped. A way to tell his philosophy and aesthetics through exceptional voices. The episode to be recovered before now? The most recent, dating back to July 26, 2022which saw the designer himself Alessandro Michele. The designer took the microphone to talk about the exhibition Fashioning Masculinities: The Art of Menswearinaugurated in March 20022 al IT GOES from London. An investigation into masculinity conducted through a heartfelt dialogue between the creative director and men’s fashion critic Alexander Fury, according to Gucci’s point of view, as well as a story of the most iconic rooms and looks that can be admired in the exhibition. To visit it directly from the beach: but there are really many episodes to be recovered, from the one dedicated to bags Beloved at JianDeLeon’s talk on 90s streetwear (focused on the Gucci x adidas co-lab).
Les Recontres – Chanel
Chanel is also among the veterans of fashion podcasting: the channel 3.55 has held the bench since 2017, and today continues with the latest project, Les Recontres. A new 2022 fashion series of podcasts joining forces with the Rendez-vous littéraires rue Cambon, founded in 2021 by Virginie Viard together with the Chanel ambassador and spokesperson Charlotte Casiraghi. Each month, the star discusses with authors who have recently published their first novels. Of the young women of letters then, which investigate the creative process moderated by journalist Lauren Bastide for the French version, and by writer and literary critic Erica Wagner for the English version. The second episode is dedicated to Lisa Taddeo, whose debut novel, Animalcame out in 2021: a speech full of female ideas. The episodes can be heard on Chanel site and on Apple Podcasts.
The Invisible Seam – Tommy Hilfiger
News 2022 also the fashion podcast signed by the American designer Tommy Hilfiger, which is preparing to re-show in September in New York. And in the meantime, it focuses on the story, with a series in 5 episodes dedicated to role of black culture in the history of American fashion. Held by Kimberly Jenkins of Ryerson University in Toronto, founder of the database The Fashion and Racesees personalities of the caliber of Law Roach, Jeffrey Banks and Romeo Hunte. Particularly interesting (and light) the n ° 2, on the role of hip hop in the fashion world.
Aired from April 20 until May 18 2022, the episodes can be recovered on Spotify.
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