“Ua person, often a celebrity, with different jobs and skills “: the meaning behind the brand new term of fashion and the star-system, multi-hyphenate. A word that translated literally means: “many dashes”. Designer, stylist, stylist, entrepreneur, architect, influencer, DJ and model: the famous stylists and the most innovative creatives in 2022 are no longer limited to a single profession, but their work is now highly multi disciplinary.
The real (and first) multi-hyphenate stylist: Virgil Abloh
After his untimely death, much has been written about how Virgil Abloh revolutionized the world of fashion. One of the most conspicuous and recognized changes in his work is undoubtedly the multidisciplinary nature of his approach. “All I do all day is think of ideas and put them into practice. It is an industry, I know, I try to make art on a commercial level, “said the American creative.
Virgil Abloh and Gigi Hadid at the Off-White SS20 show in Paris (Photo Stephane Cardinale – Corbis / Corbis via Getty Images)
Abloh, trained as an architect and civil engineer, had translated his vision into every creative sphere: in fashion, with his brand Off-White and as creative director of the men’s collection of Louis Vuitton; in music, like DJ; in interior design, with IKEA; in car design, with Mercedes-Benz; and finally in consumer goods, with Evian. His creativity was multifaceted and multifaceted, an eclectic vision that is reflected in thecross sectoral spirit of his collaborations and its activities, apparently distant and disconnected from each other, but in reality united by a common aesthetic.
Clothes, furniture, sneakers, jewels, creativity knows no bounds
Being multi-hyphenate creative takes on a different meaning for everyone. While Alessandro Michele divides his time between Gucci and the porcelains of Richard Ginori, Yoon Ahn juggles his brand AMBUSH and her commitment as a director of jewelry for Dior Hommes.
Alessandro Michele after the Gucci FW20 / 21 fashion show in Milan (Photo: Daniele Venturelli / Getty Images for Gucci)
For its part, Kanye West to the career of rapper and singer he soon joined the interest in fashion, which began with an internship from Fendi in Rome and continued with the collection Yeezy, the sneakers created with adidas, and future collaboration with Gap And Balenciaga. It can be considered part of that same vein too Eli Russell Linnetz, founder of the brand ERL, worn by A $ AP Rocky at the last Met Gala, photographer, director, music producer, stage designer (for Lady Gaga), and recently in charge of following the rebranding and relaunch of the line Guess USA.
When celebrities become designers
The entertainment industry has transformed celebrity And influencer in famous designers especially in 2022, who try their hand at different fields. Kylie Jenner, the most followed woman on Instagram, has built a millionaire empire with the brands Kylie Cosmetics, Skin, Swim and Baby, while her older sister Kim Kardashian has made the shapewear brand Skims a reality with an estimated value of over three billion dollars.
Kim Kardashian from Nordstrom for the launch of Skims in 2020 (Photo Kevin Mazur / Getty Images for Nordstrom)
In addition to music, Rihanna has experienced extraordinary success with the Fenty Skin and Savage x Fenty lines, while with the agreement signed between adidas and its Ivy Park line, Beyoncé gave shape to a collaboration that has lasted for several seasons.
The (famous) designers to watch in 2022
Multidisciplinarity will continue to characterize the fashion industry in the years to come. In this sense, the work of Sedona Law, who in addition to being an actress and model, founded the brand Chained by Sedona, a line of eclectic and avant-garde jewelry.
After working in interior design, sisters Faye and Erica Toogood decided to found a fashion brand, Toogood, who has already signed a collection with Birkenstock. Indian designer with over one million followers on Instagram, Masaba Gupta turned her House of Masaba brand into a super powerhouse, and in 2020 she appeared on the Netflix series Masaba Masaba. To tell the frenetic everyday life of a creative multi-hyphenate up close.
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