TikTok is the most popular social network among teenagers. About two-thirds of American teenagers use it. Google’s video service YouTube is the most popular site among American teens. A whopping 95 percent use that site.
Facebook has been trying to stay relevant for years. In recent years, the social network in the United States, but also in Europe, has proved increasingly interesting for older users. Young people are more attracted to social networks with pictures and short videos, such as Instagram, Snapchat and TikTok.
Facebook parent company Meta Platforms regularly copies functions of those services and introduces them in Facebook and Instagram, which also belongs to Meta. However, this sometimes leads to criticism from the users of those services who do not want it. Moreover, it apparently fails to retain younger users.
A bright spot for Meta is that Instagram is more popular among teens than Snapchat. Teens are also more likely to be on duty now than they were seven years ago during the previous survey.
Almost all American teenagers indicate that they have a smartphone. Almost half state that they are continuously online, that was about a quarter seven years ago.