Users: Inside Facebook and Instagram more and more come into contact with artificial intelligence – and this will increase in the future.
Among other things, AI is used to better understand the interests of users. With this knowledge, the advertisements are personalized for you. The Facebook group Meta
The AI effect is noticeable, emphasized meta boss Mark Zuckerberg. The time that users spend on Facebook has increased by seven percent within six months thanks to the better recommendation systems, he said. It is six percent on Instagram.
Zuckerberg also floats that AI will change the contributions in the meta apps. The platforms are currently “in the video era”. In the near future, however, there will be contributions “with which one can interact” instead of just looking at them, he said. Chatbots such as Chatgpt or Metas Software Meta AI can lead to conversations with users.
More billions for data centers
For the big AI plans, Meta needs enormous computer performance – and is taking more and more money in hand to expand them. Meta now appreciates 64 billion to $ 72 billion for investments this year, especially in data centers. So far, the range was $ 60 billion to $ 65 billion. However, the increase also goes back to expected price increases by the import duties of President Donald Trump, became clear at a conference call with analysts.
Zuckerberg has great ambitions, rivals such as the Chatgpt developer Openai and Google
Glasses as an eye of the AI
In the past quarter, Meta increased sales by 16 percent to $ 42.3 billion ($ 37.35 billion). Analysts had expected an average of 41.4 billion. The bottom line was that the quarter gain jumped up 35 percent to a good $ 16.6 billion.
With this cushion, Meta can continue to afford high deep red numbers in the headsets shop for virtual reality and its camera glasses. The Reality Labs division posted an operational loss of $ 4.2 billion – with only $ 412 million sales.
Zuckerberg hopes primarily for the glasses sold under the Ray-Ban brand with a camera and loudspeaker. “They allow the AI to see what you see, to hear what you hear and they talk about the day,” said the meta boss. He expects such glasses to replace conventional frames in five to ten years.
Meta also feels the trade conflict
For the current quarter of a year, Meta promised sales of between 42.5 billion and $ 45.5 billion. A forecast of a good $ 44 billion was expected on the market. Among other things, analysts wondered how Meta will digest the loss of the advertising editions of Chinese online retailers such as Temu and Shein in the USA that are affected by Trump’s customs policy. Meta-Finanz boss Susan Li admitted that the advertising revenues had decreased from Asia.