The US activewear brand Fabletics is continuing to expand its presence in Germany. On Thursday, the company announced the agreement of a “groundbreaking partnership” with the Berlin luxury department store KaDeWe. The brand will now open its own shop-in-shop area on the fourth floor.
The opening planned for spring is particularly important for the sportswear retailer. “With more than 160 square meters, the new space will represent Fabletics’ largest retail presence in Europe to date,” it said in a statement. The company had previously announced corresponding agreements with retail chains such as Peek & Cloppenburg and SportScheck in order to expand in German retail.
Mark Ralea, General Manager Europe at Fabletics, underlined the significance of the collaboration: “Our partnership with KaDeWe marks a crucial milestone in the development of the Fabletics brand. The opening of our largest retail location in Europe – in one of the most prestigious department stores on the continent – underlines our commitment to a strong omnichannel strategy,” he explained in a statement.
“This collaboration allows us to reach customers in a high-quality, experience-driven environment while staying true to our core philosophy: luxury-inspired activewear that is accessible to everyone,” said Ralea. “Being part of this innovative wellness and longevity destination perfectly reflects who we are as a brand and how we envision the future of retail.”
