EXCLUSIVE. The three tenors of kitchen sales: “A promotion? This means first adding an amount so that you can deduct it later.”

We already investigated here yesterday that the knives in kitchen sales are sharpened. Today the managers of the three largest companies – DSM Keukens, Keukens De Abdij and Dovy Keukens – speak candidly about the battle for the customer, their passion and about each other. “There may be healthy competition, but for God’s sake, stay away from my people.”

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