Casual, but not arbitrary: the new denim generation for children is defined by clear lines, well thought-out cuts and materials with attitude. Slim-Fits experience a stylish revival, supplemented by structured silhouettes that take into account comfort and freedom of movement. Every detail – from the wash to the waist – has its own manuscript. The trend? Fashion that has substance does not have to be loud to notify and convince with real relevance in the trade.
Trend reversal at silhouettes: slim is back
The children’s jeans become slimmer again. “Especially with boys, the trend is falling to narrower passports: Straight and Slim are currently much more in demand,” explains Uwe BoserVingino-Country Manager Dach/EE, in conversation with fashionunited. While the Baggy-Fit is still a trend in girls, more tailored, more adult lines are also emerging here, for example in the form of clearly cut straight legs or wide layers with a higher fit. Giulia (Wide Leg). All models have an adjustable waistband and consist of a functional mix of material that combines freedom of movement and comfort.
Washes that work
There is also new clarity in the area of washes. While strongly “destroyed” jeans are increasingly stirring from the range, medium and light washes dominate the picture with subtle use aesthetics. Colors like ‘Mid Blue’, ‘Crucial Blue’, ” Gray Stone ‘or’ Old Vintage ‘are in focus here. This neutral palette enables a simple combination with seasonal tops, blazers or sports swear and thus strengthen the role of jeans as a changeable styling element. For retailers: Inside, this results in a practical advantage: lower seasonality, longer length of stay on the area and high combinability within the collections.
Material with responsibility: recycled fibers as standard
In addition to special fit and trendy looks, Vingino convinces with a responsible selection of materials. All denim models in the Never-Out-of-Stock (NOS) program contain at least 20 percent post-consumer cotton-i.e. fibers from already worn textiles-combined with recycled polyester and elasthan. “Without stretch, there is hardly a jeans model in everyday life,” said Boser. Depending on the model, the cotton content is between 50 and 57 percent. This ensures breathability, durability and a comfortable fit: robust enough for everyday life, flexible enough for long school days.
Property affects brand identity and regional proximity
With the recently greatly expanded NOS program, Vingino offers trade a range of range that combines efficiency with brand effect. Eleven denim styles, each in several washes and supplemented by denim jackets, shorts, sweats, t-shirts, socks and underwear, are always available. Dealers: Inside, benefits from the warehouse on the inside benefit, which avoids assortment gaps and inventory risks are minimized. Particularly well thought out: each style is provided with its own ‘icon’-visible through the new red vingino branding on the back pocket and a continuous model name. “Our goal was to make Vingino visible with a clear copyright identity and high recognition value at first glance,” emphasizes Boser.
A real unique selling point in the kidswear segment is also the five-year guarantee on all Vingino jeans. It applies when you buy your own web shop or authorized dealer: inside and covers manufacturing and processing errors as well as damage due to normal wear and tear. Repairs take over certified tailors: inside, the costs are reimbursed by Vingino. The company sends a clear signal: quality is not negotiable.
At the same time, Vingino continues to expand its regional presence in the roof market: on May 1st, a new showroom opened in the EuroModa fashion center in Neuss. Tony Saysay, new sales employee for North Rhine-Westphalia, Rhineland-Palatinate, Saarland and Hesse, complements the team and will in future be available to trade as a direct contact for advice, product samples and range planning.