“Wanting to take photos has nothing of narcissism. It is something very deep that touches your essence,” he says Eve Grynberg in Spanish with a marked French accent. It does not refer to the selfies or the millions of inconsequential photos that flood the networks. He talks about his works as a professional photographer. “I portrait souls,” he says.
Eve was born in Paris. He studied business administration and worked for 10 years in the French magazine Marie Claire in marketing, communication and event organization. Already divorced from her first husband she took a sabbatical year and decided to come to Buenos Aires with her daughter Elsa (37) because she had family here. “When I arrived in Buenos Aires thirty years ago I felt very comfortable, almost released, although I did not know a word of Spanish. I launched, I contacted three people that I had on my agenda and very quickly put together a project for Lancom, which was a points loyalty program, and then I developed digital marketing, internal magazine and the club of belonging. I worked there seven years. Then I made Marketing and communication for the brand. At 45 I become independent and put my own producer Elsa and my granddaughter Emma (10), ”
In another of his facets, Eve is co -founder and president of Mariannean outstanding Franco-Argentine Women Association in different areas. “It emerged fifteen years ago in Argentina following an idea of the France Embassy. We are currently 163 women with a lot Moszkowski, for the vice presidency, until 2027, ”he says. Finally, Eve is also Silver Economy activist, the economy related to people over 50.
News: What defines it today?
Eve Grynberg: In principle, I am a Franco-Argentina woman. And the second thing that defines me is that in the pandemic I made a switch and found my life purpose. I heard my inner voice, my intuition and decided to follow my passion, my gift. And I transformed that passion into my profession. This is very strong for me, it is like lighting. I was never so on my axis. Maturity found me at the best moment of my life. Actually, I always wanted to be an artist and started taking photo classes when I was 13 years old. But a little by family mandate I studied business administration and then dedicated myself to marketing, events and others.
News: And how was the passage of entrepreneur to a professional photographer?
Grynberg: Photography was always present in my life, I never stopped taking photos. Before the pandemic I took classes again, this time of digital photos, because I worked with analog camera. And during the confinement I had a long time to reflect and I felt that I wanted to do something different. Then, I put my entire expertise in assembling a photographic experience that did not exist.
News: You say it portrays people’s soul. How do you work?
Grynberg: I generate an environment where the person feels comfortable. It is an alchemy, a mix between the perfume of candles, music, how I look at her, how I speak to her, how the makeup artist takes her with the different products on an olfactory trip. I work in my house, where I have the workshop, and use natural light. I always knew that I had charisma, but I realized that I also have a lot of empathy. Maybe my experience, my maturity. I have a look that does not judge.
News: How is that look?
Grynberg: Loving I look like that person’s lover. I do not propose, I get out, I have something loving. That is why it is magical. It’s so energetic, I don’t know what happens, and it’s never the same. The photographic session is a cooker and we feed together.
News: Who portrays?
Grynberg: Mine are real 50 -year -old women up. But I also make young girls, men, couples, grandmothers and granddaughters and sometimes work for fashion magazines. In the sessions, after a while, the magic of the photos begins and the women themselves illuminate from the inside and begin to shine. What I see in my workshop has nothing to do with the narrative that still exists over women over 60. Although that is also changing. I became activist of the Silver Economy. I went to see women’s magazines, models agencies, designers. In advertising campaigns and on the catwalks there should be people over 60. The ideal would be to achieve intergeneration between young people and older. The women that I deal with are fabulous. My first sample was with portraits of women over 50 and was called “fabulous.” And the second was even more wow because I approached the taboo theme of desire, sexuality and eroticism from maturity. I selected ten people and it was an exceptional team work.
News: Do you think there is a Silver revolution?
Grynberg: Yes. From the pandemic the narrative about longevity changed a lot. I even had the opportunity to portray some Silver influencers in Paris. I have another mambo, I love wrinkles, scars. I am not against it to become touch -up, but the exaggeration, a lot of botox or see a lot of plastic or see faces without expression, I do not like it. Unfortunately there are 50-60 men who prefer to go out with much younger women. But in Europe you can see very Cancheras Silver couples. It’s nice to see that. There may also be a fashion for older people. Why does everything have to be gray or brown? In Europe you have even canes that are full of flowers, colors.
News: The market, are Argentine companies looking closely at the Silver economy?
Grynberg: Five years ago there were only two people who talked about this and now there are seminars. We are talking more and more, even financial education to foresee the future, there is a move, but it is still missing. It would have to be a state policy. What happens is that here most retirees are surviving. They do not have the same facilities as European retirees. In Fashion Week there were brands that made older people parade. Silver women of my portfolio ask me to make advertising casting. And when they call me to be the model I accept only if I can transmit the image of a modern 60 person. If they love me to be a grandmother weaving next to the fire, I am not interested. I never felt as free as at this time. I do what I want, as I want to do it, and I don’t care so much about the eyes of others. In the 50, 60 you have to ask you who you are. It is the first question that I ask my portrayed.
News: What is beauty for you?
Grynberg: For me, beauty is to reconcile or love you or look at you with love. The magnetism and the light you can emit is what makes you beautiful and seductive. Sometimes perfect women and I have no emotion and I don’t see them so beautiful. If in my photo session I achieve that the woman gets her obstacles, her chains, released, return to her inner girl, shine, dance and feel divine, fills me with satisfaction. I take care to capture this spark, this moment that is unique. When I have it it is as if I had a lightning in my camera.
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