After the farewell from Sky, Warner Bros. Discovery channels strengthen the partnerships with Dazn, Timvision and first video channels
After the farewell from the bouquet of Sky, Eurosport recalibrates its positioning. Warner Bros. Discovery, in a press release, places the emphasis on the “large sporting summer” to be lived on their channels that, from now on, will be seen on Discovery+, Dazn, Timvision and first video channels, that is, on the platform owned by the parent company and on the three partners who already joined the Comcast broadcaster. Collaboration strategies are strengthened, with marketing campaigns aimed at attracting the public and thus containing the loss of visibility for the exit from Sky. The American group focuses on the alternative catchment area: the 2 million subscribers of DAZN and the million Timvision, in addition to the thousands of first users of the first video channels. The Tour de France, starting on Saturday, is the first big event that marks for Eurosport “the strengthening of a distribution model that favors streaming”. On the other hand, sport will be one of the content offered by HBO Max, the new Otch platform by Warner Bros. Discovery that will be launched in January in Italy and on which the Americans point a lot.
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The schedule of cycling is completed with the Giro d’Italia Women, the Tour de France Femmes, the exclusive of the Vuelta of Spain and the World Series circuit of the Mountain-Bike. Then there will be the Golf of the PGA Tour, the engines with the WEC championship, the Speedway and the Formula and and the UFC fights. News for the tennis: Eurosport has the rights of the new Legends Cup signed by Bjorn Borg (in August), as well as of the Settembre Laver Cup, with Alcaraz and Fonseca. Waiting for the racket season to leave with the first two Slam, exclusively on Eurosport, Australian Open and Roland Garros. It should also be noted that Discovery Channel, the channel dedicated to documentaries, will be visible for free on digital terrestrial in the autumn.