The group controlled by Porsche Holding Salzburg, after the acquisitions of historic companies such as Bonaldi, Rinaldi and Vicentini, launches a single identity to face the challenges of the digital and global market
The era of localism and historical names that have marked the geography of car sales in Northern Italy has reached a decisive turning point. The Group Eurocarthe main operating arm of Porsche Holding Salzburg (owned by Volkswagen Ag) in our country, announced the completion of the project One. From the April 2, 2026 all the companies acquired in recent years will abandon their original names to merge under the single Eurocar brand. A strategic choice that aims to consolidate an empire that, in 2025, has surpassed 2.2 billion euros of turnover.
IDENTITY
—
The transition to a single brand is not just a brand operation, but the conclusion of an acquisition process that began in 2004 with Eurocar Friuli Venezia Giulia. Growth has been exponential since 2018, with the integration of illustrious names such as Bonaldi in Bergamo, Vicentini in Verona, Dorigoni in Trento and, more recently, the structures in Florence, Arezzo and Pescara. To date, management has chosen to maintain the historical signs in order not to confuse customers and preserve territorial excellence, but the changing geopolitical scenarios and digitalisation have made a change of pace towards a more cohesive structure necessary.
THE NUMBERS
—
The data presented by the CEO Matthias Moser describe an automotive distribution giant representing the Volkswagen, Audi, Seat, Skoda, Cupra, Lamborghini and Porsche brands. With over 50 sales outlets and 80 service centers spread across nine regions, the group employs 1,950 collaborators. For the current year, the objective is to reach 60 thousand new and used cars sold, with an after-sales service capable of generating approximately 700 thousand workshop hours. The Eurocar Group today accounts for approximately 10% of Porsche Holding Salzburg’s entire sales volume at a European level, confirming itself as a fundamental pillar for the Austrian giant.
THE STRATEGY
—
The decision to operate under a single legal and image umbrella responds to the need to increase impact on the market in the face of new competitors and growing pressure on costs. The new logo, chosen through a vote which involved the entire company population last September, symbolizes the desire to integrate online and offline services. The declared objective remains that of offering the customer a consistent experience in each showroom, guaranteeing uniform quality standards while maintaining the relationship of trust with the specialized personnel who have made the success of the individual dealerships in the area. Furthermore, where previously a local customer had access to 500 cars ready for delivery, now, by merging all the sales points, the choice expands, rising to no less than 5 thousand vehicles to choose from.
© ALL RIGHTS RESERVED
