The insolvent clothing retailer Eterna Mode GmbH has appointed Scott Fraser as Head of Sales DACH Men.
In his new role, the 43-year-old will report directly to Sales Director Philipp Lübbenjans and will be responsible for “the expansion of the men’s segment in the DACH region with a particular focus on specialist retailers and the Smart Business segment,” the company explained on Wednesday. The trade magazine Textilwirtschaft (TW) had previously reported on the personnel decision.
Before moving to the Passau shirt and blouse specialist, Fraser had been responsible for sales of the Signature line at Olymp Bezner KG for more than nine years. Before that, he held various positions in the purchasing department at Peek & Cloppenburg Düsseldorf, among other things.
“With his extensive expertise in the wholesale business and the premium shirt segment, he has ideal qualifications for his new role at Eterna,” explained his new employer. With Fraser’s appointment, the sales team under the leadership of Lübbejans, which also includes Kerstin Anderson as Head of Sales DACH Women and Ricardo Meyer as Head of Sales International, is now “complete,” emphasized Eterna.