One evening, one hotel, one feeling: During Paris Fashion Week, Essentiel Antwerp invited people to the Hôtel Rochechouart – and for one night transformed the Art Deco jewel in the heart of Pigalle into a stylish parallel universe between rooftop romance, oysters and the creative crowd.
Fashion meets the art of living – right at the top in Pigalle
The guest list? A hand-picked selection from the European fashion and media landscape. Stylists, creatives, editors, content creators – all united under the Parisian sky. They wore the latest Essentiel Antwerp looks, drank and ate in the hotel’s legendary restaurant Maggie – and slept in suites that were more than just Instagram-ready with branded slippers, sleep masks and Respire products.
An evening that proves: When Essentiel Antwerp invites you, it is not a classic fashion event, but a vibrant homage to being different. This is exactly what the brand’s founders, Inge Onsea and Esfan Eghtessadi, embody – both on site, both living proof of creativity, esprit and fashion courage.
The campaign: Paris s’éveille
The event was accompanied by the new autumn campaign Paris s’éveille, which accompanies eight inspiring personalities through their Parisian morning with impressive images and personal interviews – including model Yumi Lambert, stylist Lise Pierron and artist Jan Melka. The focus: fashion in real life. Fashion as part of rituals, movements, moments.
Croissants to go – also for everyone else
Between October 2nd and 5th, Parisian passersby also had something to look forward to: the boutique on Rue du Marché Saint-Honoré served breakfast to go – in cooperation with the sustainable bakery Copains. For everyone who wanted more than a croissant, the strictly limited Paris s’éveille Hotel Kit was available: slippers, sleeping mask, key ring and tote bag for 45 euros – exclusively in Paris and online.
What remains? Impression. And lots of content.
The reactions? Overwhelmingly positive. The vibe? Authentic, inspiring, surprising. The content? Fast, strong, stylish – and omnipresent on social media. The event was a true 360° brand experience that not only generated attention, but created real connection.
Essentiel Antwerp not only showed a new collection in Paris – but above all how fashion is staged today: with style, story and soul.