The number does not impact, but marks a trend. Although they are still only 14,174 about a total of 400,000 cars sold in the last year, the figure indicates a 48% growth compared to 2023, according to official data. The local market is far from appearing in the ranks of vehicles marketed with some type of hybrid or electricity technology in its motorization. However, the recent tax decline that includes this type of units opens another scenario. “For this 2025, we have news in the field of electrification in the ranges of our brands,” he anticipates Martín ZuppiPresident of Stellantis Argentina. “LElectrification is a reality for Renault, and our goal is to democratize access to this technology. The E-Tech range not only promotes electric mobility, but also offers ecological and viable alternatives, consolidating our leadership in this transformation ”adds Pablo Sibilla, CEO of Renault
Context. If the global panorama is analyzed, the 2024 balance closed with a 25% growth in units sold of electrified vehicles, with more than 17 million units marketed (adding all types of hybrids and 100% electric). Undoubtedly, the most advanced market is that of China, which showed a rise of 40.7% in that type of mobility and represented 47.2% of the total car offices, with more than 30 million units.
On the other hand, Europe registered a slight decline compared to previous years, although it remains the second largest square, with 13.6% of the global electrified vehicles, while The United States and Canada represented 9% of the total. In the rest of the planet, the figures are lower and, as a reference for this region, the countries that lead the adoption of electrification are Brazil (6.3%, with a rise of 126% year -on -year) and Mexico (4.7% ).
According to a report from the Association of Automotive Concessionaires (Acara), the incipient electrical market in Argentina “has a constant growth dynamic. In terms of technology, no significant changes are observed. Non -plug -in hybrids (Hev) remain predominant, with 86% of the market, while Mild Hybrid (MHEV) represent 9%and pure electric (BEV), 4%. In 2024 the growth trend was maintained, mainly driven by the HEV units, by the two models from Mercosur (Brazil). ” In quantitative terms, vehicles with HEV motorization are those that support the figures of recent years. While his participation lost some place in the total, they still represent the bulk of the patents.
Advanced. In this scenario, the terminals expand the offer of this type of units. For this year 2025, Stellantis Argentina announces novelties that, in the case of the DS brand, projects an “exponential growth,” says Zuppi, with a range enhanced with the arrival of four electrified vehicles that, in addition, offers different types of applied technology to electrification: ds 7 e-tense (phev or plug-in hybrid), ds 3 and ds 4 mile-hybrid (Mhev or soft hybrids) and the recently launched in France DS Nº8 (BEV or 100% electric). For its part, Peugeot will continue its electrification path with the Peugeot E2008 (BEV or 100% electric).
On the Fiat side, the great novelty will be the launch, in the second semester, of the Fiat 600 MHEV. “In our group, we are committed to offering a wide variety of electrified products in all our brands, each with a well -defined user profile. However, we do not seek to get on the wave of electrification only by adding ourselves to a trend, especially with regard to plug -in vehicles. Our main objective is to guarantee an experience of optimal use for our customers, and we know that this not only depends on our products, but also on recharge infrastructure, both private and public, ”says Zuppi.
The French Renault is another one that bets on this segment. Sibilla explains that automaker “It has the E-Tech range, the most complete electric vehicle supply of the Argentine market, made up of three 100% electric models: KWID (urban vehicle), Kangoo (urban utility) and Megane (urban with advanced and high-end technology ) “. And it expands: “In March, the Arkana will arrive on the market, the first model Mild Hybrid of the brand in the country, marking a new milestone in our electrification strategy. ”
The strategy of this automaker, says Sibilla, is oriented “to a gradual and sustained growth in the electrical and hybrid segment, in line with the evolution of the load infrastructure in Argentina. In that sense, we seek to consolidate our leadership in electric mobility with a diversified range of vehicles for different segments, including a utilitarian such as Kangoo E-Tech, for companies and commercial fleets; an accessible alternative for urban mobility, such as Kwid e-Tech; And finally, a technological and aspirational model that introduces the latest in innovation. ” And close: “Our vision is to continue expanding the electrification offer in the country, strengthening the ecosystem of electric vehicles and contributing to the most sustainable mobility development.”
In an expanding market, the supply of electric cars seeks to consolidate its growth and rises the tension.
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By Marcelo Alfano
