Store in the city center
Decision made about BTSV fan shop
Updated 01/10/2026 – 10:04 amReading time: 1 min.
It continues: The Eintracht Braunschweig fan shop in the city center will remain intact. According to the club, the great response from citizens also contributes to this.
The fan shop “Aantracht-Eck” opened in September Eintracht Braunschweig remains open beyond the planned period. As the club announced on Wednesday, there has been great demand since the start at Dam 25 in the city center. Fans not only used the store to buy fan merchandise and tickets, but also as a meeting point in the center of the Lion City.
In view of the positive response, the BTSV decided to continue the pop-up concept – without a set end date. “The response to the ‘Aantracht-Eck’ met our expectations. Our feeling that we belong in the city center with our own store has definitely been confirmed,” said Wolfram Benz, the association’s commercial director. “It’s nice to see how much this place is accepted.” The store has become a permanent point of contact for many.
In addition to the regular range, changing promotions have also taken place in recent months, including participation offers and visits from professional players. Similar events are still planned, the association announced. A blue and yellow stand was also present at the Christmas market for the first time in 2025, where professionals and personalities from the club could regularly be found.
The “Aantracht-Eck” is still open Tuesday to Saturday from 10 a.m. to 6 p.m. The fan shop is a central addition to the store at the Eintracht Stadium on Hamburger Straße. This is open Tuesday to Friday from 10 a.m. to 6 p.m. and Saturdays from 10 a.m. to 2 p.m.