Ed Sheeran has teamed up with Pokémon for a new single. “Celestial” will be released on September 29th – and the singer is celebrating this with a very special campaign. “I love it, you guys will love it too,” Sheeran said.
He announced the cooperation in an Instagram post. The video shows a short excerpt from the upcoming single. He said, “I got a new tattoo to celebrate the new Pokémon song ‘Celestial’.” He then presented a new tattoo of Squirtle on his arm. In the caption, he added, “I think it goes well with it, yes?”.
Celestial gets Pikachu artwork
He also introduced the cover artwork for the song – an illustration of himself with Pikachu on his shoulder. The music video was animated by the Pokémon team. He wrote: “‘Celestial’ is out next Thursday and the video is absolutely gorgeous, animated by the amazing people at Pokémon. I love it, you will love it too. And we all have to catch them all”.
Pokémon fan for 24 years
Under the latter post, he explained his longtime love for Pokémon. “I started with Pokémon cards when the hype started in elementary school, when I was about seven years old. Then the TV series came on TV, so I tried to put it on the same VHS every week. After that, my brother and I shared a Game Boy and Pokémon Blue. For my 8th birthday I got a Game Boy Color with Pokemon Yellow, that was an understatement. Today, at 31, I still have the same Game Boy Color and still play Pokémon Silver on long-haul flights. I really, really love it,” Sheeran said.
“It’s the nostalgia that makes me feel like a kid”
He also recalled that the series helped him escape into a fantasy world as a kid, and continued, “In adult life, it’s the nostalgia that makes me feel like a kid again. I met the Pokémon folks while traveling in Japan and we joked about me writing a song for them. But now we are here.”
Most recently, the singer released the single “Groundwork” on August 26, on which he can be heard with rappers Big Narstie and Papoose. As part of his “+-=÷x”-Tour 2022″ he played on September 12th in Munich’s Olympic Stadium. From September 23rd to 25th he will give three consecutive concerts in Gelsenkirchen.