The American laundry provider Victoria’s Secret & Co. reported a net turnover of $ 2.12 billion for the fourth quarter of 2024, which corresponds to a plus of one percent. The comparable sales rose by five percent.
The company’s net profit for the quarter increased to $ 216 million, and the operating result grew to $ 299 million. With regard to the view, however, there was a cautious tone.
CEO Hillary Super was satisfied with the results of the Christmas season, which led to sales increases both with the brands Victoria’s Secret and Pink as well as in the beauty business. “Sales rose in most important promotional categories, both in our shops and in the digital channels, as well as in our North American and international business,” said Super.
However, the company admitted short -term challenges and referred to economic uncertainty, fluctuating consumer confidence and atypical weather that could affect performance at the beginning of 2025. Therefore, the company expects a decline in net sales to $ 1.30 to $ 1.30 to $ 1.30 to $ 1.33 billion in the first quarter.
Although the company expects a gradual improvement in market conditions and wants to drive its growth in both North America and internationally, Super emphasized that in view of the “short -term headwear and the continuing uncertainty”, “aggressive” to achieve long -term growth.
For the 2025 financial year, the company predicts net sales in the range of $ 6.2 to $ 6.3 billion and an adjusted operating result of $ 300 to $ 350 million.