White Papers > Marketing > Dynamics & Trends of Influencer Marketing in 2022
Everything you need to know about 2022 influencer marketing trends
Through Meltwater & Klear
French language
Contents of this ebook on influencer marketing trends in 2022:
- The main lessons of 2021
1.1 Sponsored posts increased by 26.7%
1.2 Micro-influencers are driving industry growth
1.3 Micro-influencers dominate TikTok
1.4 Instagram remains the most popular platform, TikTok overtakes YouTube
1.5 Most campaigns integrate Instagram Stories
- Influencer Marketing Trends in 2022
2.1 Social commerce: leveraging influencers to drive sales
2.2 FinTok: when TikTok influencers become financial advisors
2.3 Conscious communication: gender neutrality and influencer marketing
2.4 Multi-influencer campaigns: inclusiveness and diversity